About
At the beginning of every semester, there is an entire week of events and activities dedicated to engaging new and returning students.
Objective
Revamp event collateral to increase the number of participants campus wide for our 2023 Fall semester.
Solution
Starting with the postcard, I wanted to make a fun piece that a student would actually want to hold onto and hang on their fridge.
Inspired by mini golf and treasure maps, I structured our featured events to be immediately engaging to readers, and encourage a "follow along" aspect to the schedule. Popular events were given personalized icons.
Inspired by mini golf and treasure maps, I structured our featured events to be immediately engaging to readers, and encourage a "follow along" aspect to the schedule. Popular events were given personalized icons.
(The WOW logo was created a previous year by another designer)
