Project Objective
Invent a new online retailer for a niche target audience. Design it's brand in keeping with it's core values, mission statement and tagline.
What We DoWe are a one of a kind sustainable adventure food company. We hope to inspire explorers from all walks of life to cook their own meals, learn about proper eating, and get out on the trail.
Our name
A Trail Angel is someone who bestows a random act of kindness on a hiker. A carpool into town for a resupply, or a hot dog stand on a mountain pass. That magical moment will come out of nowhere and lift your spirits. We hope you get that same feeling from our food.
Adventure Starts at Home
The importance of properly packing meals cannot be underestimated. We are dedicated to helping our adventurous friends take a little bit of home with them, wherever their trail may go.
Meal Kit Mailer Box
Various Meal Kit Ingredients
Meal Kit Recipe Card + Tearaway Tag for on the go meal rehydration instructions.
Stationary
Mobile App for Meal Kit Plans
