Objective
Redesign a toy that is traditionally gendered in a neutral way.
Background
"Cars are for boys and craft kits are for girls.” Many toys we know and love have a tendency to typecast.
These social biases impact the development of children into adulthood. In fact, research shows that only 25% of STEM field jobs in the USA are held by women.
These social biases impact the development of children into adulthood. In fact, research shows that only 25% of STEM field jobs in the USA are held by women.
Solution
In order to spark an interest of rockets/engineering amongst the 10+ female population while maintaining male interest, a gender neutral design is needed.
STEM forward design, displaying outdoors aspect of toy (Flat Art).
Tube Packaging allows for reusable, on the go fun.
Point of Sale Display
Retro style draws in kids and parents alike: Some states regulate the sale of this rocket kit directly to minors. Research also shows that adults would like to have some involvement in STEM play with their children.
