Objective
Recognize an issue impacting Cleveland State student success, and develop an awareness campaign to tackle the problem.
Problem
Cleveland State students are kept busy and bustling. Efforts to maintain academic goals, financial stability and social/familial dedications can cause a student to forgo the basic necessities to thrive. The result? A compromised mental and physical health.
Solution
This campaign aims to cover the campus in strategically placed wellness checkpoints which remind students to take care of themselves. #self-care aware
A mascot will make the campaign emotionally relatable, and will distinguish it from the many causes already vying for student attention!